The Key Objectives of the ASM are to:

1. Promote and maintain good relations among associates;

2. Liaise between associates and the Government on recommendations and implementation of rules and regulations pertaining to the insurance industry;

3. Enhance associates’ overall level of understanding of insurance concepts and improve the quality of services offered to the community;

4. Improve public opinion on the insurance sector;

5. Facilitate communication exchange between international entities and associates;

6. Deal with all other matters in the common interests of associates.